Category Archives: Addressable Market

Importance of a repeatable sales cycle

Startups often get quizzed by potential investors about the selling process – questions like – “Who is the decision maker for your products”, “How do you locate them?”, “What is the length of the sales cycle” “Where do you get … Continue reading

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A day in the Shangri La of Indian Tech

I spent last weekend at Bangalore International Exhibition Center – the venue of World Startup Expo and home to the creme de la creme of India’s startup scene. And the experience was well worth it! BIEC, to start, is tucked … Continue reading

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